Analyst: WoW Accounted for Half of Activision Blizzard’s Earnings

Activision Blizzard, aka gaming’s Death Star lurking in a system of Alderaans, is about the only game company to avoid placing hundreds of jobs on the chopping block in order to fuel rapidly waning economic fires, and there’s a reason for that: World of Warcraft .   According to Stern Agee analyst Arvind Bhatia, WoW subscriptions likely made up about half of Acti-Blizz’s earnings during its previous fiscal year. This means that World of Warcraft was responsible for earnings per share of around 30 cents out of a total 60 cents. The bottom line for those who don’t follow @thestockmarket on Twitter: Activision Blizzard pulled in $400 million from a four year-old game about orcs, elves, and cow people. Say what you will about Blizzard’s games, but they have some serious staying power . So then, after all these years, do you still play WoW? You know what? Actually, that’s a dumb question. How about this: why are you still playing WoW, and do you see yourself continuing your genocidal rampage ... (link)