Exclusive: ATI To Give Away Free GPU-based Encoder And Says It will Beat Nvidia to 40nm

Is there no such thing as bad news or is no news good news? From ATI’s point of view, it’s no news. Speaking Thursday at AMD’s analyst day, ATI’s graphics chief, Rick Bergman said it would continue with a steady as she goes. That’s no surprise as ATI has recently seen a resurgence in market share, revenue and Next year, Bergman said ATI would build on its “sweet spot” strategy. Instead of building huge monolithic graphics cards as Nvidia does, it would continue to concentrate on great $200 to $300 parts and combine them to take on Nvdia’s high-end parts. With no firm hardware to reveal, Bergman took a few shots at Nvidia’s widely reported mobile GPU failures and lack of DX10.1 support which, he said, is the easiest way for developers to get to DX11 next year. ATI also expects to be the first to get to 40nm with its graphics and chipset parts, Bergman said. He noted that ATI was the first to 65nm, 80nm and 90nm for graphics parts. What isn’t clear is where those 40nm parts would be fabbed. ... (link)