LG Announces TVs with Set-Top-Less Netflix

Let's hope there's no insidious plot to take over the world brewing behind the scenes of Netflix, because if there is, we're all screwed. Netflix's streaming service is already being streamed to everything from Tivo boxes to the Xbox 360 console, and starting this spring, LG will integrate Netflix streaming capability into some of its plasma and LCD HDTVs. The move has the potential to significantly boost Netflix's subscriber base, as consumers in the market for a new television would no longer need to add a separate set-top box, be it a Roku player or one of the compatible Blu-ray players, to take advantage of the more than 12,000 streaming movies and TV shows. It also puts the pressure on the competition to catch up if they have any hopes of contending in the living room. No word yet on price or availability, though we imagine more information will be made available this week at CES. read more (link)