Seagate Shuns Mobile Flash Market, But Ready to Embrace SSDs in 2009

While the solid state drive market might seem like it’s sprawling, Seagate politely disagrees … for now. The world’s largest hard drive maker is planning to get into the SSD game in mid-2009, when there will be more possibilities to make money. Seagate’s CEO Bill Watkins recently said in an interview, “The problem is you can't make money out of it [mobile flash memory]… I don't need to get into a market I can't make money out of. I can get into that market any time - all I have to do is show up with a product and price it. The problem is, I can't show up with a product that's any better or significantly better than what they're getting now so I have to match their price.” And, according to Watkins both Micron and Samsung (big names in the current SSD industry) are selling at a loss. “To do the product is not a big deal but to make money at it - it's important to us.” Aside from mentioning Seagate’s will to do well financially in the flash market, some plans were finally outlined by Watkins as ... (link)