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digitimes.com - 4/10/2009

Abit quits brand business

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Second-tier motherboard maker Abit has reportedly quit the consumer electronics branding business covering product lines such as digital photo frames putting itself completely out of the channel market, according to sources in the channel.

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Rumor: Abit Bows out of Brand Business
Maximum PC — ... Citing un-named "sources in the channel," DigiTimes reports that second-tier motherboard maker Abit has decided to quit the consumer electronics branding business. Among the products affected are digital photo frames and digital speakers, neither of which have been prominent sellers in the U.S. market, if at all. ...

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