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Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them | Gadget Lab from Wired.com
Apple: Our Ads Don't Lie, But You're a Fool if You Believe Them | Gadget Lab from Wired.com
Brokeniphone_2 Apple doesn't want you to believe what it says, even though the company claims it's not lying. That's the gist of the Cupertino company's legal response to a lawsuit regarding allegedly misleading advertising for the iPhone 3G. The corporation's nine-page legal document [.pdf] is ...
Mophie Juice Pack - iPhone 3G
Mophie Juice Pack - iPhone 3G
testfreaks.com — When Apple switched from the EDGE network to the 3G version, iPhone users gained wireless network speeds were sorely lacking in the past. However, this speed increase does come with a price: decreased battery life! Due to the power demands of the 3G ... (more) Mophie Juice Pack - iPhone 3G
Apple deletes Mac antivirus suggestion
news.cnet.com — Updated 7:45 p.m. PST with expert comment, at 7:20 p.m. PST with context on previous coverage, and at 7:08 p.m. PST with background. Apple removed an old item from its support site late Tuesday that urged Mac customers to use multiple antivirus ... (more) Apple deletes Mac antivirus suggestion
Apple prepares for Black Friday blow-out!
Apple prepares for Black Friday blow-out!
blogs.zdnet.com — Whether you’re an Apple fan or not, or whether you’re planning on buying anything or not, it’s a good idea to see how deep a cut Apple is going to put on for Black Friday. Last year the Black Friday blow-out discounts were more tokenistic than ... (more) Apple prepares for Black Friday blow-out!
1 Comment
  • JustJosh JustJosh
    +1
    I have never believed Apple, just look at their Mac versus PC commercials, complete and utterly wrong.
    Posted 12/7/2008 respond (flag)
Blog Reactions

Apple: You’re a fool if you believe our ads
Hardware 2.0 — ... I’ve touched before on how Apple’s ads can be, well, distort reality, but we now have confirmation from Apple’s legal eagles that you shouldn’t believe what you see/read/hear. This has lead Wired’s Brian X. Chen to call anyone who believes the ads “a fool.” [image] Here’s the deal. Apple has filed a legal document ( ...

Only an Idiot Would Believe Our Ads: Apple
Tech-Ex — ... against Apple in September which alleged that Apple and AT&T had made overstated the performance of the iPhone ("twice the speed, half the price," remember?). Apple's interesting legal response says, in part, we're not lying about the performance, but honestly, you should know better than to believe us. It's actually a legal term: "puffery," or in this case "puffing," in Apple's sixteenth affirmative defense on page five of Apple's legal reply (.PDF) which Wired obtained. Puffery means: "A subjective, boastful claim that is ...

Apple: You're a fool if you believe our ads
DV Hardware — ... Wired noticed Apple made a rather interesting claim in a lawsuit regarding allegedly misleading ads for the iPhone 3G: ...

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