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Apple Assembles Chip Design Team, Plans Custom iPhone Guts [Apple]
Gizmodo —
The WSJ reports that Apple is putting together an all-star chip design team, starting with the former CTO of AMD, to work on in-house chips for mobile devices. Old habits die hard, I guess. Apple is prone to occasional fits of vertical integration, and has never been terribly reluctant to run counter to the prevailing hardware winds, but this doesn't sound like some Jobsian act of contrarianism. The report indicates that it's the iPhone's unique power and performance demands that are driving this move, at least ostensibly: ...
Apple Getting Ready to Design Their Own Chips
Maximum PC —
... Even if they won't say it publicly (and they aren't), Apple appears pretty juiced at the prospect of developing its own chips. According to a report in The Wall Street Journal Online, Apple has been hand-picking people from all over the semiconductor industry, which also includes engineers for creating multifunction chips for use in cellphones. ...
Apple Looking to Design Its Own Chips
Today @ PC World —
[image] Recent signs indicate that Apple may be looking to design computer chips for its own devices as early as next year. With its own chips, the company could potentially create Apple-only features, but--perhaps more importantly--it could also keep Apple's product plans secret from its competitors, according to The Wall Street Journal . Some features that Apple may be looking to improve with its own chips include energy-efficiency, graphics capability for ...
Apple assembles chip design team for next-gen iPhones
TechSpot —
... last year, Apple is looking for yet more microprocessor design expertise to work on future chips for the iPhone and iPod touch. The company has been hiring engineers with the hope that its proprietary designs may be able to give its devices unique and exclusive features that its competitors will not be able to replicate. Among those recently signed up by Apple are Raja Koduri and Bob Drebin, both former CTOs of AMDs Graphics Products Group, along with longtime IBM executive and chip expert ...
Apple Headhunts AMD GPU Execs
AMDZone Frontpage —
When Intel did it with Motorola they called it headhunting. I guess how dare you do that when it is Apple. Apple of course can do no wrong. Of course the journalism major twits use Apples, and therefor any reporting from them is invalid, and not worth the bits it streams on. The WSJ discusses Apple hiring people for chip design. Of course from where I'm sitting it sure looks like Apple headhunted Bob Drebin and Raja Koduri from AMD. Yeah, I remember ...
Apple hires another former AMD graphics CTO
The Tech Report: News —
... , the former CTO of AMD's graphics product group. What else has Apple been up to lately? Oh, nothing much it's only hired Raja Koduri, who happens to have filled the exact same role at AMD since Drebin's departure early last year. The Wall Street Journal says Koduri started at Apple this week . We've already noted that the Mac maker ...
Apple hiring people to design its own chips
DV Hardware —
... Wall Street Journal reports Apple is building its own team to design chips. The company acquired fabless semiconductor firm P.A. Semi and is hiring people from many different segments of the semiconductor industry, reportedly to create better chips for future iPhone and iPod devices. ...
