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Intel's New Brand Structure Explained
posted by Bill Calder on June 17, 2009 Over the last year or so, Intel has been quietly working behind the scenes taking a hard look at our brand structure and exploring ways to make it more rational and easier to understand. The fact of the matter is, we have a complex structure with too many ...
Intel to launch new Core i7 and Celeron series CPUs in 2H09
Intel to launch new Core i7 and Celeron series CPUs in 2H09
digitimes.com — Monica Chen, Taipei; Joseph Tsai, DIGITIMES [Monday 15 June 2009] Intel plans to launch new 45nm Celeron... E3000 series CPUs targeting the entry-level market in third-quarter 2009 to replace the current Celeron E1000 series The company will also ... (more) Intel to launch new Core i7 and Celeron series CPUs in 2H09
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Intel Core 2 Quad Q8400 CPU Review
hothardware.com — It was not too long ago that the web was buzzing with dual-core versus quad-core debates. Sides... were taken and lines were drawn. At that time, one of the main arguments against quad-core processors was their high asking price. But as time passed and ... (more) Intel Core 2 Quad Q8400 CPU Review
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digitimes.com — Intel recently notified its partners plans to EOL (end of life) several CPUs in the second half... of 2009 and first quarter of 2010. CPUs to be phased out include the Core 2 Extreme QX9775, Core i7 940 and several Core 2 Quad, Pentium and Celeron CPUs, ... (more) Intel updates CPU phase-out schedule; to skip Havendale ...
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Intel Quietly Announces Core i5 and Core i3 Branding
AnandTech Article Channel — Now that's pretty quiet. Intel, today, announced its Core i5 and Core i3 branding with very little detail. The post that inspired all of this is here , which I found from ...

Intel sheds some light on Core i7 derivative branding
The Tech Report: News — ... rumors about the name were wrong. Other sources indicated that the chips would be branded Core i7, while future dual-core, 32nm Westmere CPUs would be called Core i5. Intel Corporate Communications Manager Bill Calder has now clarified the situation in a blog post about Intel's new branding initiatives. Apparently, the truth lies somewhere in between: 2) Secondly, we are focusing our strategy around a primary 'hero' client brand which is Intel® Core™. Today the Intel Core brand has a mind boggling array of derivatives (such as Core™2 Duo and Core 2 Quad, etc). Over time ...

Intel spells out Core i3, i5, i7 branding
HardwareHeaven.com — ... In a post Wednesday on Intel's Web site, spokesman Bill Calder wrote that the branding will be "simplified into entry-level (Intel Core i3), mid-level (Intel Core i5), and high-level (Intel Core i7)." ...

Intel to Concentrate on "Core" Branding, Dismiss Centrino
X-bit labs — ... Apparently, after years of emphasizing importance of balanced computing platforms with certain features, Intel is coming back to pushing its central processing units and building its brand structure around microprocessors. But in addition, the company is also back with its not product-specific Intel brand. We have created a structure that leads with Intel. It seems simple, but we've lost some of this connection and we need to remind people who we are and what we make possible, explained Bill Calder, a corporate communications manager at Intel. Microprocessors: Good, Better and ...

Intel rebrands: Core i3, i5, i7 are in, Centrino on the outs
Engadget — ... going wayside, and getting the slow fade out are Core 2 Duo, Core 2 Quad, and Centrino, the latter being eventually marginalized for WiMAX and WiFi products only. Making the cut are Celeron, Pentium, and the ever-resilient Atom names. We're a bit sad to know there will never be a Core 2 Dodeca, but hey, it's only a name, right?. Hit up the read link for more details, including a video interview with Intel's VP of Marketing Deborah Conrad. [Via CNET] Read - Intel's New Brand Structure Explained Read - Fewer Brands, Greater Impact ...

Intel Confirms New Branding For Core Processors
VR-Zone Articles — ... of - Fewer Brands, Greater Impact. Intel defines 3 processor levels – Intel® Core™ i7 processor, Intel® Core™ i5 processor and Intel® Core™ i3 processor. Lynnfield chipsets will be either i5 or i7 depending on the feature set, Clarkfield mobile chips will be i7, and 32nm Arrandale will fall under i3. Intel Centrino will become the new name for our WiFi and WiMAX wireless product lines beginning in 2010. Confused yet ? A more in-depth explaination can be found in Intel's blog

Intel Rebrands Chips, Announces Core i3 and i5 Conventions
Maximum PC — ... "It is important to note that these are not brands but modifiers to the Intel Core brand that signal different features and benefits," spokesman Bill Cader wrote in a post on Intel's website. ...

Simplifying Intel's Processor Naming Scheme
Techgage News — ... Source: Technology@Intel Blog Discuss: Comment Thread

Intel explains its new brand structure
DV Hardware — ... Bill Calder, a corporate communications manager at Intel, took the time to explain Intel's new brand structure in a blog post. You can read it over here. ...

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