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NVIDIA: Physics can double sales of PC Games
DV Hardware — ... consoles. What is the “sweet spot” that you would like to capture? Roy: We want every single PC title going forward, to have Physics from now on. On average, throughout The Way It’s Meant to Be Played program, we support about 150 PC titles a year. In couple of years, we expect to have 500-600 titles. So, going forward, every title we work and support on will have Physics on. We hope that in all of those cases, physics API will be our PhysX. You can read more over here. NVIDIA: Physics can double sales of PC Games - More ...

Nvidia Expects Improved Physics Effects to Dramatically Popularize Video Games on PC
X-bit labs — ... very profitable (its cost of development is already paid for). All they believe is that the GPU physics gives them a second bite at the apple. It is those additional effects in the PC version, which means that the PC version might now sell in two million copies more, because if offers effects consoles just cannot process. Or even more. Those are estimates publishers are telling us about, said Roy Taylor, vice president of content business development at Nvidia, in an interview with The Bright Side of IT blog. In fact, PC versions of video games already do have many ...