arstechnica.com - 10/6/2008
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Search data for the last three months shows that Live Search has stopped Microsoft's search market share decline. In particular, Live Search Cashback has been growing in popularity in the US. Read More...
news.cnet.com - 10/1/2008
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news.cnet.com —
Microsoft's latest effort to get people to use
its search service is something called SearchPerks , which...
gives people points for using the search engine that can later be redeemed for prizes. Users who agree to download a small program to track ...
(more)
Microsoft still paying people to search
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Microsoft Gains Traction in Search Wars with Desperate Ploy
Today @ PC World —
... and claims Microsoft "doesn't matter anymore." Ars Technica says the service "has potential" but that Microsoft messed up the execution process. Whether Microsoft's reputation will be damaged by a service for penny-pinchers, a last-ditch attempt at recognition, or a valuable tool with good intentions, the numbers are clear: Microsoft is gaining traction and, in the process, putting its name out there. In order to stand a chance in the cutthroat search engine game, this is an effective and successful method to garner recognition.
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