adage.com - 5/25/2009
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Microsoft Aims Big Guns at Google, Asks Consumers to Rethink Search Here's Why an $80M Ad Effort for a Search Engine, Bing, Makes Some Sense by Abbey Klaassen Published: May 25, 2009 NEW YORK (AdAge.com) -- Microsoft has used attack ads to go after Apple, and now it has Google in its sights. ...
googleblog.blogspot.com - 5/21/2009
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googleblog.blogspot.com —
We introduced Google Chrome back in September, and
it's received a great response so far. Since launching,...
we've been working hard on adding the top requested features and making Google Chrome even faster. Today, we are updating to a new version of ...
(more)
Official Google Blog: Put the pedal to the metal with a ...
decisionengine.com - 5/28/2009
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Microsoft readies new search engine, huge ad campaign
TechSpot —
... will be accompanied by a massive ad campaign, according to AdAge , and possibly a new brand name as well. Known only as Kumo up until now, the revamped search service will reportedly launch as Bing although Microsoft just lost an attempt to trademark the word so who knows. The ad campaign will center on promoting this new brand and, instead of directly going after its competitors, it will challenge users to think if search really does work as well as they thought. Google has about 65% of the search market share and Yahoo about 20%, while Microsoft is still in the single ...
Kumo to be dubbed Bing, AdAge says
DriverHeaven.net —
... Microsoft has been testing its search engine under the name Kumo, but if a report in Advertising Age is on target, it will launch under the name "Bing."
The adverting trade magazine says Microsoft will spend $80 million to $100 million on print, online, TV and outdoor ads touting its latest search effort. The magazine notes that figure is higher than most consumer product launches. Rival Google, meanwhile, spent just $25 million total on advertising last year, AdAge said.
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Source: C|Net ...
Microsoft To Release Google-Killer 'Bing'.
I4U News —
... Apparently having the vast majority of the world's operating system and Internet browser market wasn't enough for Microsoft. Now they've set their sights on Google by designing a next-generation search engine with the express goal of unseating the mediagenic king of Internet searches. 'Bing' is the new search engine's final name, and Microsoft has put 80-100 million dollars into Bing's ad campaign to make sure that everyone knows it. The main focus of Microsoft's campaign seems to be to convince users that current search engines are 'broken', and inefficient. Bing is billed ...
Redmond Preps Spending Binge to Roll Out 'Bing' Search Engine
Maximum PC —
... Ready, aim, SPEND! That's the approach Microsoft is planning for Bing, its new search engine, Advertising Age reports. How much coin is Redmond prepared to spend to market Bing (previously code-named Kumo)? Somewhere is the $80-100 million range, Ad Age says, compared to Google's non-recruitment ad spending in 2008 of around $13 million. But, can spending 6-8 times as much as Google give Bing the jump it needs? ...
Related: bing search engine
Microsoft BING scares me
johanlouwers.blogspot.com 5/30/2009 — BING is the name of the new search engine from Microsoft. However, even do mainstream media is referring to it as the new search engine on the block and the attempt of Microsoft to battle Google, it is not a search engine. Even Microsoft itself is stating that it is not a search engine.Microsoft ...
Microsoft: Google 'backed into a beautiful corner' —
DriverHeaven.net
Microsoft has thrown the gauntlet down to Google on the announcement of its forthcoming Bing search engine, with UK search lead Paul Stoddart telling TechRadar that its rival has 'backed itself into a beautiful corner'.
Bing will arrive in Beta form in the UK on 3 June, offering a very ...
Bing Review Round-up —
I4U News
Microsoft officially announced Bing on Thursday. Several sites published reviews of the new Bing search aka decision engine. The overall verdict is mostly that Bing is a nice step forward for Microsoft, but not a Google alternative.
The Bing interface i...
Microsoft Bing launches June 3rd —
I4U News
Microsoft officially announced their new "search" excuse me "decision" engine called indeed Bing.
Microsoft defines Bing as specifically designed to build on the benefits of today's search engines but begins to move beyond this exper...
Microsoft Bing: Much better than expected —
DriverHeaven.net
Microsoft on Thursday took the wraps off Bing, the rebranded and rebuilt search engine formerly code-named Kumo, designed to replace Live Search. It's a solid improvement over the previous search product, and it beats Google in important areas. It will help Microsoft gain share in the search ...
Microsoft Bing goes online on June 3rd —
DV Hardware
Microsoft revealed it will release the new Bing search engine on Wednesday, June 3. The software giant refers to the new search engine as a "decision engine", which goes beyond search to help customers deal with information overload. Bing will initially focus on four key vertical areas: ...
Say hello to Bing, Microsoft's 'decision engine' —
The Tech Report: News
"Because the world doesn't need just another search engine. It needs a decision engine."
Microsoft has revealed the branding and marketing initiative for its revamped search engine. Code-named Kumo and demonstrated as another iteration of Live Search, the search engine will now go ...
Microsoft 'Bing': Live June 3. —
I4U News
Pretty soon, we'll all have the option of Binging when we search, rather than Googling. Microsoft CEO Steve Balmer just had an interview with D7, where he spilled the beans about the tech giant's plans for their new search engine, and how they plan to diff...
Ballmer on Bing, the economy and more —
DriverHeaven.net
CARLSBAD, Calif.--Microsoft CEO Steve Ballmer kicked off his speech Thursday talking about the economy, though he also plans to show off Microsoft's revamped search engine within minutes.
In a speech at D: All Things Digital, Ballmer was asked by moderator Walt Mossberg to discuss the ...
Ballmer on Bing, the economy and more —
APH Networks
From CNET News.com: Microsoft CEO Steve Ballmer kicked off his speech Thursday talking about the economy, though he also plans to show off Microsoft's revamped search engine within minutes.
In a speech at D: All Things Digital, Ballmer was asked by moderator Walt Mossberg to discuss the ...
Microsoft Kumo search engine renamed Bing —
DV Hardware
DailyTech reports Microsoft's new search engine will not be named Kumo, for some reason Microsoft renamed the service to Bing. The launch of the new search engine will be kicked off with a big advertising campaign, the rumor is that Microsoft is going to spend up to $100 million to promote ...
Microsoft backs 'Bing' with big ad push —
The Register
It'll search its best for you, a rum pum pum pum Microsoft is reportedly spending $80m to $100m on a new ad campaign for its search engine, which is set to launch next month under the moniker “Bing.”… Whitepaper - Creating portals with Office ...