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pcworld.com - 3/27/2009

Microsoft Hits Apple Where it Hurts

— pcworld.com — Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion Faster than you can say Red State... vs. Blue State, Microsoft's latest ad has set off a class war between Windows and Mac fanboys. If you haven't seen the ad, basically, shopper Lauren tries to ... (more) Microsoft Hits Apple Where it Hurts

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Apple

Microsoft

Comments vote downundo vote up DriverHeaven.net found this 3/27/2009found this

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technologyexpert.blogspot.com - 3/28/2009

Microsoft's Latest Ad Emphasizes the "Apple Tax"

— technologyexpert.blogspot.com — Microsoft has made quite an issue of the "Apple Tax," the premium that Apple buyers pay, and... that Microsoft's Steve Ballmer says " buys you a logo ." On Thursday, Microsoft unveiled their latest series of ads, called "Laptop Hunters," which will follow real people as they hunt for a new ... (more) Microsoft's Latest Ad Emphasizes the "Apple Tax"

OS

Apple

Microsoft

Steve Ballmer

MacBook

Comments vote downundo vote up Iria posted 3/28/2009posted this

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Microsoft's Marketing Team Now Exclusively Advised By Internet Commenters [Advertising]
Gizmodo — ... not a single focus group member chose a Mac, but even the most devout Apple fanboy could have predicted this outcome; the arbitrary terms of the ad had Apple competing in a market segment that they don't even have a product in. The 'experiment', as it were, doesn't actually prove anything, nor does it need to; this, like any good ad campaign, is about crafting an image for you or your competitors—something it manages deftly in a time when money is on everyone's mind. [BoingBoing Gadgets] ...

Microsoft Marketing Team Now Exclusively Advised By Internet Commenters (But It Works!) [Advertising]
Gizmodo — ... not a single focus group member chose a Mac, but even the most devout Apple fanboy could have predicted this outcome; the arbitrary terms of the ad had Apple competing in a market segment that they don't even have a product in. The 'experiment', as it were, doesn't actually prove anything, nor does it need to; this, like any good ad campaign, is about crafting an image for you or your competitors—something it manages deftly in a time when money is on everyone's mind. [BoingBoing Gadgets] ...

Microsoft's new ad shows how people shop for computers in the real America
Engadget — ... and gets on with her life. She's a real American -- with an unpretentious, pragmatic life. The ad rather smartly puts the focus on our current economic climate, while expertly reinforcing that age old Apple-user-as-dick stereotype, pejoratively wielding the word "cool" as an underhanded insult -- odd, since the Microsoft portal it wants you to visit helps "socialites" pick a laptop. All in all? It's kind of a brilliantly mean piece of work -- check it out after the break. [Via BoingBoing] Continue reading Microsoft's new ad shows how people shop for computers in ...