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Sony should beware Activision chief is not simply playing games
HardwareHeaven.com —
... billion) and operating profits of $179 million in the first quarter on sales of $981 million.
Activision overtook Electronic Arts last July when it was in effect taken over by Vivendi of France in a deal where Vivendi injected World of Warcraft into the company for a 56 per cent stake. With such success, Mr Kotick, who runs the business from Beverly Hills, can probably get away with saying anything, which, soon enough, he does.
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Source: The Times Online ...
Activision to Sony: Cut Prices, Or Else.
I4U News —
... in the world and they hold the keys to Blizzard, the biggest cash-cow in the industry. Activision has a lot of clout so when they threaten to stop developing for your console, you know you are in some trouble. Activision's Bobby Kotick, who heads up the gaming giant in Beverly Hills, thinks that Sony's PS3 and PSP are both too expensive. They cost a boatload to develop for ( Activision spent 500 million last year in royalties to Sony) and they're too expensive for the average consumer to easily afford. They have to cut the price, because if they don't, the attach rates [# ...
Activision: Lower prices Sony or we'll drop support
DV Hardware —
... They have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony. Ask when and he says: When we look at 2010 and 2011, we might want to consider if we support the console and the PSP [portable] too. Sounds like Sir Howard Stringer, Sony's chief executive, is going to have to call Mr Kotick pretty fast.
More info at Times Online. Activision: Lower prices Sony or we'll drop support - ...
Activision CEO threatens to abandon Sony platforms
TechSpot —
The entire world has been long clamoring for a PlayStation 3 price drop, but Activision boss Bobby Kotick is kicking things up a notch or two by actually threatening to drop support if sales dont improve. Speaking with The Times , Kotick expressed concern that his company paid $500 million to Sony in royalties and other goods last year alone, but the Xbox 360 and Wii are cheaper to develop for and offer a better return on investment. Activision feels Sonys console is losing a bit of momentum and urges the company to drop prices to something more reasonable. Furthermore, ...
Activision might reduce focus on PS3 if no price cut comes
Neoseeker News Feed —
Activision CEO: "They have to cut the price" [image] Long time Activision CEO Bobby Kotick had some very interesting things to say to UK based Times Online this week. The CEO spoke very plainly and directly on his thoughts about dwindling hopes for the PS3 to compete with the Xbox 360. In effect, he says that unless something different happens, and happens soon, Activision will not find it as profitable to develop titles for the PS3. I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's ...
Activision "Might Want" to Drop Game Development for PlayStation 3, PlayStation Portable
X-bit labs —
... of the PS3 and PSP to sell more units, which will automatically make the platforms more appealing to game developers. I am getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they do not make it easy for me to support the platform. It is expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation, said Bobby Kotick in an interview with Times Online . The claim of Mr. Kotick seems to be reasonable: the PlayStation 3 is the worst selling ...
