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Imagine: John Lennon Pitching OLPC Laptops 28 Years After His Death
Tech-Ex —
On December 8th, 1980, Mark David Chapman murdered John Lennon. But with the approval of his widow Yoko Ono, Lennon lives on again, sort of, in an One Laptop Per Child ad pitching the organization's XO-1 laptop. The OLPC program, the brainchild of Nicholas Negroponte, is been about getting laptops into the hands of underprivileged children around the world. In the digitally produced ad, Lennon is portrayed as saying: "Imagine every child no matter where in the world they were could access a universe of knowledge. They would have a chance to learn, to dream, to achieve anything they want. I tried to do it through my music, but now ...
John Lennon Digitally Reanimated for Unsettling OLPC Ad [Yoko Ono's Judgment]
Gizmodo —
The OLPC Foundation's last advertising effort was close to perfect, with a strong message and affecting imagery. Their latest? A creepy, boomer-manipulating, possibly effective oddity. Lennon's soliloquy, a patchwork of Beatles allusions, catchphrases, old footage and digital additions, is distractingly strange to the point that it loses what little efficacy it could have had, at least for me. Thing is, I might not be a member of the target audience. When you consider who that audience might be, the ad makes quite a bit more sense. Here's the recipe: 1. A slightly esoteric and novel ...
Lennon Speaks from the Grave for Laptop Charity
Today @ PC World —
The One Laptop Per Child project has drawn a few notable celebrity endorsements, but this is the first one who's had to be digitally recreated.
