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New Intel ad: Our rock stars aren't your rock stars
The Tech Report: News —
New Intel ad: Our rock stars aren't your rock stars by Cyril Kowaliski 1:24 PM on May 7, 2009 After men in bunny suits and the Blue Man Group, Intel has kicked off a new advertising campaign . Instead of focusing on products, though, the chipmaker says it's celebrating "what makes Intel different [--] culture, personality, heroes -- and ways Intel has helped change the world for over 40 years." In short, Intel wants consumers to associate its brand with a personable community of innovators. Here's one of the first two teasers in the series. (Spoiler: that's an actor, not the real Ajay Bhatt .) The second teaser shows fictional Intel ...
Intel's "Sponsors of Tomorrow" ad campaign gets underway
HEXUS.net : News —
Intel's "Sponsors of Tomorrow" ad campaign gets underway Corporate Corporate Published: Friday 8th May, 2009 | Author: Parm Mann Companies: Intel ( All Intel content ) Addthis [image] printer friendly layout [image] discuss in the forums [image] email to a friend
Intel's "Sponsors of Tomorrow" Commercials - Marketing Brilliance?
Techgage News —
I'm a man who does not enjoy his commercials. Like the ads on our site, I understand why commercials, online of off, are necessary, but the truly good commercials are far too rare. Most are boring, repetitive, and grow old fast. There are special occasions when that's not the case, such as during the Superbowl, but that's because that's a time when advertisers actually put real effort into creating a commercial that's both informative and fun.
Some recent exceptions to my ad hatred would have to be Intel's "Sponsors of Tomorrow" commercials. These ads are simple overall, and don't push a particular product, but rather allow consumers to enter the minds of Intel ...
